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Title: Gamifying human computer interaction for young consumers (Guest Editorial)
Authors: Behl, Abhishek
Zhang, Justin
Issue Date: 20-Jul-2021
Publisher: Young Consumers, Emerald Publishing Ltd., UK
Citation: Behl, A. and Zhang, J.Z. (2021). Gamifying human computer interaction for young consumers (Guest editorial). Young Consumers, 22(3), 321-327.
Abstract: Gamification refers to enhancing a service with game experience affordances to support the creation of overall value for the customer (Huotari and Hamari, 2016). It represents a shift away from the outdated belief that pecuniary incentives (e.g. cash and gifts) and instrumental motivations (e.g. knowledge-seeking) are the only options worth thinking about (Deterding, 2012).
Appears in Collections:JGU Research Publications

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