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Title: The Tanishq ad: What fears abound the patriarchal mind
Authors: Haritas, Kaveri
Keywords: Tanishq
Hindu Muslim marriage
Interfaith marriage
Issue Date: 17-Oct-2020
Publisher: Deccan Herald
Citation: Haritas, K. (October 17, 2020). Tanishq ad: What fears abound the patriarchal mind, Deccan Herald.
Abstract: The recent Tanishq advertisement showing a Muslim mother-in-law performing a South Indian ceremony for pregnant daughters-in law (called Seemantham/Srimantham performed in Karnataka, Andhra Pradesh and Tamil Nadu) evoked controversy, with some people accusing Tanishq of promoting ‘love jihad’ through the ad.
Appears in Collections:JGU Publications: Popular Articles, Literary items, Opinions, Reviews etc.

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