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|Title:||The Tanishq ad: What fears abound the patriarchal mind|
Hindu Muslim marriage
|Citation:||Haritas, K. (October 17, 2020). Tanishq ad: What fears abound the patriarchal mind, Deccan Herald.|
|Abstract:||The recent Tanishq advertisement showing a Muslim mother-in-law performing a South Indian ceremony for pregnant daughters-in law (called Seemantham/Srimantham performed in Karnataka, Andhra Pradesh and Tamil Nadu) evoked controversy, with some people accusing Tanishq of promoting ‘love jihad’ through the ad.|
|Appears in Collections:||JGU Publications: Popular Articles, Literary items, Opinions, Reviews etc.|
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