Please use this identifier to cite or link to this item: http://hdl.handle.net/10739/4228
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dc.contributor.authorKoul, Saroj-
dc.contributor.authorKumar, Uma-
dc.contributor.authorKumar, Vinod-
dc.contributor.authorSingla, Sahil-
dc.date.accessioned2020-12-22T19:15:48Z-
dc.date.available2020-12-22T19:15:48Z-
dc.date.issued2020-12-01-
dc.identifier.citationKoul, S. Kumar, U, Kumar V, and Singla, S., (2020) Internationalization: Case of an emerging Indian family SME, South Asian Journal of Business and Management Cases, 9: 3:1-12.en_US
dc.identifier.urihttp://hdl.handle.net/10739/4228-
dc.description.abstractKomal International, India is a family-run enterprise [also called small and medium enterprises (SMEs) in India] catering to the home decor business. In its mission to become a ‘direct’ business partner (supplier) to several MNCs1, Komal International noticed specific challenges to become a ‘compliance-ready’2 export company. Consequently, the company embarked on identifying the relevant external and internal factors. The external factors were identified after assessing several MNCs that indirectly procured products manufactured by Komal International or were listed as their prospective buyers. This assessment and restructuring of its internal functioning allowed alignment with the needs of ‘compliance-ready’ export business. And in turn it provided the ability to survive in a competitive market.en_US
dc.description.sponsorshipJGU Research Grant No: JGU/RGP/2016/001en_US
dc.formattexten_US
dc.language.isoenen_US
dc.publisherSage Publicationsen_US
dc.subjectInternationalizationen_US
dc.subjectfamily business (FB)en_US
dc.subject‘compliance-ready’en_US
dc.subjectsmall and medium enterprises (SMEs)en_US
dc.subjectfamily SMEen_US
dc.subjectbuyeren_US
dc.subjectsupplieren_US
dc.subjectexporten_US
dc.subjecthome furnishingen_US
dc.subjectIndiaen_US
dc.titleInternationalization: Case of an emerging Indian family SMEen_US
dc.typecase-studyen_US
dc.typeScopusen_US
dc.typecase-studyen_US
dc.typeScopusen_US
dc.institutionJindal Global Business Schoolen_US
dc.identifier.doihttps://doi.org/10.1177/2277977920958083-
dc.rightproprietaryen_US
Appears in Collections:JGU Research Publications

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