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Title: Internationalization: Case of an emerging Indian family SME
Authors: Koul, Saroj
Kumar, Uma
Kumar, Vinod
Singla, Sahil
Keywords: Internationalization
family business (FB)
small and medium enterprises (SMEs)
family SME
home furnishing
Issue Date: 1-Dec-2020
Publisher: Sage Publications
Citation: Koul, S. Kumar, U, Kumar V, and Singla, S., (2020) Internationalization: Case of an emerging Indian family SME, South Asian Journal of Business and Management Cases, 9: 3:1-12.
Abstract: Komal International, India is a family-run enterprise [also called small and medium enterprises (SMEs) in India] catering to the home decor business. In its mission to become a ‘direct’ business partner (supplier) to several MNCs1, Komal International noticed specific challenges to become a ‘compliance-ready’2 export company. Consequently, the company embarked on identifying the relevant external and internal factors. The external factors were identified after assessing several MNCs that indirectly procured products manufactured by Komal International or were listed as their prospective buyers. This assessment and restructuring of its internal functioning allowed alignment with the needs of ‘compliance-ready’ export business. And in turn it provided the ability to survive in a competitive market.
Appears in Collections:JGU Research Publications

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