Please use this identifier to cite or link to this item: http://hdl.handle.net/10739/4228
Title: Internationalization: Case of an emerging Indian family SME
Authors: Koul, Saroj
Kumar, Uma
Kumar, Vinod
Singla, Sahil
Keywords: Internationalization
family business (FB)
‘compliance-ready’
small and medium enterprises (SMEs)
family SME
buyer
supplier
export
home furnishing
India
Issue Date: 1-Dec-2020
Publisher: Sage Publications
Citation: Koul, S. Kumar, U, Kumar V, and Singla, S., (2020) Internationalization: Case of an emerging Indian family SME, South Asian Journal of Business and Management Cases, 9: 3:1-12.
Abstract: Komal International, India is a family-run enterprise [also called small and medium enterprises (SMEs) in India] catering to the home decor business. In its mission to become a ‘direct’ business partner (supplier) to several MNCs1, Komal International noticed specific challenges to become a ‘compliance-ready’2 export company. Consequently, the company embarked on identifying the relevant external and internal factors. The external factors were identified after assessing several MNCs that indirectly procured products manufactured by Komal International or were listed as their prospective buyers. This assessment and restructuring of its internal functioning allowed alignment with the needs of ‘compliance-ready’ export business. And in turn it provided the ability to survive in a competitive market.
URI: http://hdl.handle.net/10739/4228
Appears in Collections:JGU Research Publications

Files in This Item:
File Description SizeFormat 
2020 Sage - Internationalization Case of an Emerging Home Decor Family Business.pdfInternationalization Case of an Emerging Home Decor Family Business630.41 kBAdobe PDFView/Open    Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.