Please use this identifier to cite or link to this item: http://hdl.handle.net/10739/3949
Title: Veganism – A Business Opportunity or Just a Fleeting Fad: A Study Using Social Media Analytics
Authors: Sharma, Gunjan Mohan
Chauhan, Sanjeev
Keywords: Vegansociety
Social media analytics
Issue Date: May-2020
Publisher: Elsevier
Citation: Sharma, Gunjan Mohan and Chauhan, Sanjeev (2020). Veganism—A Business Opportunity or Just a Fleeting Fad: A Study Using Social Media Analytics. International Journal of Advanced Science and Technology, 29(04), 3946
Abstract: Vegansociety defines - “Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.”The continued development of vegan and plant-based diet & lifestyle business stories that have occurred during the recent yearshighlights that this movement is getting started in making its presence felt& seems to be an interesting opportunity for entrepreneurs & start-ups tocapitalize on this growing popularity & demand particularly in Food industry.
URI: http://sersc.org/journals/index.php/IJAST/article/view/24563/12939
http://hdl.handle.net/10739/3949
Appears in Collections:JGU Research Publications

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