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Title: The Global Refugee Crisis: Pathway for a More Humanitarian Solution
Authors: Shultz, Clifford
Barrios, Andr´es
Krasnikov, Alexander V.
Becker, Ingrid
Bennett, Aront´e M
Emile, Renu
Hokkinen, Maria
Pennington, Julia R.
Santos, Marcos
Sierra, Jaime
Keywords: Refugees
humanitarian marketing systems
Forced displacement
Consumer well-being
Displaced persons
Issue Date: 13-Jan-2020
Publisher: Journal of Macromarketing
Citation: Shultz, Clifford et al. (2020). Global Refugee Crisis: Pathway for a More Humanitarian Solution. Journal of Macromarketing, 40(1), pp.128–143.
Abstract: The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that have disrupted or fractured marketing systems requisite for safety and well-being, resulting in dangerous journeys to temporary or permanent settlements. The Syrian Conflict is introduced to contextualize the challenges along the pathway and to show that a more Humanitarian Marketing System, spanning time, space and other systems, brings opportunities for governments, NGOs and businesses to cooperate and to provide FDP with resources, which enhance connectedness, reduce vulnerabilities and suffering, illuminate good practices and enable FDP to flourish when resettled. The authors discuss research-opportunities to facilitate further understanding, to develop and repair marketing systems, and to enhance the well-being of FDP and other stakeholders of the crisis.
Appears in Collections:JGU Research Publications

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