Please use this identifier to cite or link to this item: http://hdl.handle.net/10739/3770
Title: Car Rentals’ Knowledge and Customer Choice
Other Titles: 2020 IEEE Int’I Conference on Emerging Trends in Information Technology and Engineering (ic-ETITE), Vellore, India, 2020, pp. 1-5, doi: 10.1109/ic-ETITE47903.2020.331.
Authors: Koul, Saroj
CSN Venkata, Datta
Rakesh, Verma
Keywords: Car rental
Consumer’s choice
Car Renters Knowledge
Analytical Hierarchy Process (AHP)
India
Issue Date: 27-Apr-2020
Publisher: IEEE
Citation: Koul, Saroj; Datta, CSN Venkata and Verma, Rakesh (2020) Car Rentals’ Knowledge and Customer Choice, IEEE Int’I Conference on Emerging Trends in Information Technology and Engineering (IC-ETITE), Vellore, India, pp.1-5.
Abstract: Indian market for car rentals has increased rapidly during the past decade. Many cab services have opened renting operations. Further, mobile applications of a particular car rental or cab service allow customers to book their cab service or rent a car at any time from any location. This paper attempts to identify factors chosen by a customer while choosing a car rental services by using Analytical Hierarchy Process (AHP) methodology.
URI: https://ieeexplore.ieee.org/abstract/document/9077799
http://hdl.handle.net/10739/3770
Appears in Collections:JGU Research Publications

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