Please use this identifier to cite or link to this item: http://hdl.handle.net/10739/3051
Title: Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism
Authors: Panda, Tapan Kumar
Kumar, Anil
Jakhar, Suresh
Luthra, Sunil
Garza-Reyes, Jose Arturo
Kazancoglu, Ipek
Nayak, Sonali Sitoshna
Keywords: Social sustainability
Environment sustainability
Altruism
Customers’ buying intention
Customer loyalty
Brand evangelist
Issue Date: 10-Jan-2020
Publisher: Journal of Cleaner Production
Citation: Panda, T. K., Kumar, A., Jakhar, S., Luthra, S., Garza-Reyes, J. A., Kazancoglu, I., & Nayak, S. S. (2020). Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism. Journal of Cleaner Production, 243, 118575.
Abstract: Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment. Consumers are increasingly becoming cautious towards the impact of their consumption pattern on environment and organisations can attain a competitive edge by leveraging this cautiousness by offering them green products/brands. However, it is importance for the marketers to understand that how increasing levels of sustainability awareness impacts other factors which explain pro-environmental behaviour of customers. To fill the existing gap in the current literature in this regard, the current study aims to build a structural model which includes social and environmental sustainability awareness in measuring customer altruism, buying intention, loyalty and customer evangelism.
URI: http://hdl.handle.net/10739/3051
Appears in Collections:JGU Research Publications

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