Please use this identifier to cite or link to this item: http://hdl.handle.net/10739/1431
Title: SREI Sahaj e-Village
Authors: Chakrabarti, Rajesh
Sujlana, Digvijay Singh
Keywords: E-Governance project
Rural kiosks
Issue Date: 22-Dec-2016
Publisher: Harvard Business School, Canada
Citation: Chakrabarti, Rajesh and Sujlana, Digvijay Singh. SREI Sahaj e-Village. Harvard Business Review.
Abstract: Sahaj e-Village Limited, an initiative of SREI Infrastructure Finance Ltd, hoped to answer the need of the Indian government's National e-Governance Plan (NeGP) to set up 100,000 Common Service Centres (CSCs) across rural India in 2006. This figure was subsequently revised to 250,000 CSCs in 2009. Sahaj aimed to bridge the digital divide between urban and rural India and set up one of the largest brick and mortar --and human --networks in rural India. With close to 27,000 IT-backed centers in villages with a population of less than 10,000 and 50 critical services in the domains of microinsurance, education, utility and government-to-citizen (G2C) services to over 300,000,000 rural people, Sahaj e-Village was literally taking urban services to the remotest nooks of rural India. Sahaj CSCs would provide rural consumers with direct access to modern, state-of-the-art technological facilities and computer education, thus dovetailing with its long-term plans of providing Internet connectivity across rural India. Case A, set in July 2010, presents the tough challenge that the top management at Sahaj e-Village Ltd had on its hands. It was serving a virtually untouched rural market through a greenfield project with a jittery workforce in place and was justifiably concerned about the viability and sustainability of the business.
URI: https://hbr.org/product/srei-sahaj-e-village-a/ISB070-PDF-ENG
http://hdl.handle.net/10739/1431
Appears in Collections:JGU Research Publications

Files in This Item:
File Description SizeFormat 
SREI Sahaj e-Village (A) and (B).pdf35.09 kBAdobe PDFView/Open    Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.