Browsing by Author Dasgupta, Sabyasachi

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 12 of 12
Issue DateTitleAuthor(s)
30-Jun-2019Critically evaluating SWIFT’s strategy as a monopoly in the fintech businessDasgupta, Sabyasachi; Grover, Priya
16-Feb-2019Exploring communication metaphors in preventive products: A critical discourse analysis on the portrayal trends of condom advertisementsDasgupta, Sabyasachi; Jain, Priyadarshani
30-Dec-2017Exploring gratification factors in visual food communication: with special reference to “South-Indian CuisineThind, Sargam; Dasgupta, Sabyasachi
30-Dec-2017Holistic approaches to brand culture and communication across industriesDasgupta, Sabyasachi; Biswal, Santosh; Ramesh, Anil
30-Dec-2018The impact of brand variance on gender in FMCG sector: with special reference to toothpaste categoryGrover, Priya; Dasgupta, Sabyasachi
25-Mar-2019Impact of digital strategies on consumer decision journey: specialDasgupta, Sabyasachi; Grover, Priya
30-Dec-2017The impact of digital word-of-mouth communication on consumer decision making processes: with special reference to fashion apparel industryDasgupta, Sabyasachi; Kothari, Reema
30-Oct-2018Optimizing millennial consumer engagement with mood analysisDasgupta, Sabyasachi; Grover, Priya
2-May-2018Publicise the privateDasgupta, Sabyasachi; Grover, Priya
31-Dec-2019Responsibility on brand equity in the telecom sector in IndiaDasgupta, Sabyasachi
23-Jul-2019Start-up marketing strategies in IndiaDasgupta, Sabyasachi; Ramesh, M. Anil; Grover, Priya
1-Jan-2019Understanding adoption factors of over-the-top video services among millenial consumersDasgupta, Sabyasachi; Grover, Priya